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The channel which eventually became Speed Channel
The channel which eventually became Speed Channel was launched on New Year's Day 1996, by Roger L. Werner Jr., E. Roger Williams, Nickolas Rhodes and Robert Scanlon under the name Speedvision. Ownership included Cox Communications, Continental Cable and AT&T. Under their management, Speedvision became the fastest growing cable network of all time while delivering the highest male viewing audience per household of any cable or broadcast network in existence.
In the summer of 2001, Rupert Murdoch's News Corporation purchased one-third of Speedvision. In August 2001, they negotiated to acquire the stakes owned by Cox and Comcast, thus giving them majority ownership. Fox leveraged the network as a negotiating tool for NASCAR television rights which were split with NBC. The plan was to morph the channel into a 24-hour NASCAR network. This plan was ultimately shelved in the fall due to Fox management's unwillingness to place NASCAR races on the channel.
On February 11, 2002 at 7:59 p.m. ET, Speedvision relaunched as Speed Channel. The first program of the new format was a special launch show and 2002 NASCAR preview focusing on Speedweeks 2002. News Corp.'s Fox had a year-old relationship as a NASCAR broadcaster, many NASCAR shows began airing on Speed Channel, a move that was unpopular with some of the network's viewers. However, with the increased NASCAR programming, viewership is at all-time highs, with the channel being added to many regular cable lineups.
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